Notes
Thoughts on growth, marketing systems, AI, and useful tinkering.
All notes
Newest first · 06 01 Why Your Customers Keep Leaving to Build It Themselves (and How to Stop Them) Customers leave SaaS to build with AI, then discover the hidden costs. Give their agents access to your product and turn churn risk into power users. Read note ↗ 02 The Compounding Value of 'Useless' Tinkering Most tinkering looks pointless until the missing activation energy disappears and all the half-learned pieces start compounding. Read note ↗ 03 Marketing Guardrails: How to Scale Spend Without Killing Unit Economics A practical guardrails framework for B2B SaaS marketers to scale budget safely using CPM, CTR, conversion rate, CAC, win rate, ACV, and payback controls. Read note ↗ 04 The Reporting Problem Nobody Talks About If your client can't tell whether they're winning by looking at your report, the report isn't doing its job. Read note ↗ 05 Leaky Taps or Sinking Ships? The Marketing Optimisation Trap The case for thinking in systems, not channels. Read note ↗ 06 Andrew Allsop - Claude Code's Impression of Him What an AI assistant thinks after working with Andrew for a week. Read note ↗
