Notes
Thoughts on growth, marketing systems, AI, and useful tinkering.
All notes
Newest first · 05 01 The Compounding Value of 'Useless' Tinkering Most tinkering looks pointless until the missing activation energy disappears and all the half-learned pieces start compounding. Read note ↗ 02 Marketing Guardrails: How to Scale Spend Without Killing Unit Economics A practical guardrails framework for B2B SaaS marketers to scale budget safely using CPM, CTR, conversion rate, CAC, win rate, ACV, and payback controls. Read note ↗ 03 The Reporting Problem Nobody Talks About If your client can't tell whether they're winning by looking at your report, the report isn't doing its job. Read note ↗ 04 Leaky Taps or Sinking Ships? The Marketing Optimisation Trap The case for thinking in systems, not channels. Read note ↗ 05 Andrew Allsop - Claude Code's Impression of Him What an AI assistant thinks after working with Andrew for a week. Read note ↗
