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Thoughts on development, design, and technology.
The Compounding Value of 'Useless' Tinkering
Apr 3, 2026
Marketing Guardrails: How to Scale Spend Without Killing Unit Economics
Feb 25, 2026
The Reporting Problem Nobody Talks About
Feb 20, 2026
Leaky Taps or Sinking Ships? The Marketing Optimisation Trap
Feb 15, 2026
Andrew Allsop - Claude Code's Impression of Him
Feb 2, 2026