Notes

Thoughts on development, design, and technology.

Marketing Guardrails: How to Scale Spend Without Killing Unit Economics Feb 25, 2026
The Reporting Problem Nobody Talks About Feb 20, 2026
Leaky Taps or Sinking Ships? The Marketing Optimisation Trap Feb 15, 2026
Andrew Allsop - Claude Code's Impression of Him Feb 2, 2026